Search Engine Pay-per-Click Marketing (PPC)
How would you like to be able to read minds? To appear in front of a potential customer at the exact time they're looking for your services? You can! And KDI can help you with Pay Per Click Advertising via Google Adwords, Yahoo!, MSN, Bing, Facebook, and other social networking sites.
Why is PPC with KDI a great lead generating strategy for most companies?
You only pay per click:
This means that your ad appears at the end of a potential customer's search, they read it (among your competitor's ads), and click through to your website. That's a qualified lead!
Keyword research:
KDI researches your industry to develop a list of top performing keywords potential customers search on, additionally; traffic can be tracked on a daily basis and average cost-per-click determined.
Strategically written ads:
KDI's marketing strategists are certified in Google Adwords and are proficient in the intricacies of writing online ads. Multiple ads for your campaign can be created promoting all product/service lines and tested to gauge top performing ads. This allows KDI to fuel what works best.
Does your business have seasonality? KDI can create seasonal ads timed to run just when needed.
Ad Placement:
KDI's marketing strategists are experts in ad copy and placement. Using a formula, including strategically written keyword-rich ads, a strong website, a budget set for top performance, and constant monitoring of the campaigns ads, KDI can help place your ads in the top position for maximum exposure.
Geographically targeted ads:
KDI can set your ads to appear only in the geographical areas you service by city, state, zip codes, radius targeting, etc. Or, we can expand it nationally or internationally. This ensures that you get only leads that you can service.
Budget control:
Based on keyword and market research, KDI will work within your budget to maximize lead generation. You determine what you're comfortable spending based on the cost-per-click and daily traffic estimates.
Click-to-Lead Conversion Tracking:
KDI, unlike most agencies, tracks clicks and true leads or conversions. By embedding a specific code much can be determined. When a visitor comes to your website, through the online campaign, it can be determined what pages were visited, amount of time spent on the site and if you were called, if a "contact us" form was used, if a quote was requested, if he bought a product, or downloaded a coupon.
This is a wealth of knowledge showing how many true leads are generated and how well your website is working for you.
ROI Reporting:
Using the data collected via KDI's proprietary tracking code, we can query reports that provide your TRUE ROI®
This form of marketing can closely approximate your ROI including cost-per-lead/cost-per-sale. It helps to make better marketing decisions and spend marketing dollar more wisely.
Higher Lead-To-Sale Conversion Rates:
Most prospects coming to you via PPC advertising are motivated to buy.
Natural Search Engine Optimization
Natural Search Engine Optimization (SEO) is the strategic improvement to your websites ranking among natural search results.
KDI includes a team of SEO experts will strategically and methodically help improve your natural rankings using the following methods:
- Press Release/Article Distribution
- Targeted Directory Submission
- General Directory Submission (Home Page Submission)
- Deep Link Submissions
- Social Media Networking
- Development of Resources Section of Website
- Reciprocal Link Exchanging
- Reciprocal Link Exchange Management
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